In this webinar, best-selling business author Ken Blanchard shares key concepts from the newly released third edition of his book Leading at a Higher Level. Ken will share a 4-step approach to building an organizational culture that leads to engaged people and improves long-term business results.
Participants will explore:
How to set your sights on the right target and vision. A compelling vision tells your organization who you are (purpose), where you’re going (picture of the future), and what guides your behavior and decisions (values). Ken will share how a compelling vision creates a strong organizational culture where everyone’s interests and energy are aligned. This results in trust, customer satisfaction, an energized and committed workforce, and profitability.
How to treat your people right. Without committed and empowered employees, you can never provide good service. You can't treat your people poorly and then expect them to treat your customers well. Ken will explain how treating your people right begins with good performance planning to get things going. It continues with managers who provide the right amount of direction and support that each individual employee needs in order to achieve those goals and performance standards.
How to treat your customers right. To keep your customers coming back today, you can't be content with simply satisfying them. Instead, you have to create raving fans--customers who are so excited about the way you treat them that they want to tell everyone about you. Ken will share how companies that create raving fans routinely do the unexpected on behalf of their customers, and then enjoy the growth generated by customers bragging about them to prospective clients.
How to have the right kind of leadership. The most effective leaders realize that leadership is not about them and that they are only as good as the people they lead. These leaders seek to be serving leaders, not self-serving leaders. Ken will explain how once a vision has been set, leaders move themselves to the bottom of the hierarchy, acting as a cheerleader, supporter, and encourager for the people who report to them.
Don’t miss this opportunity to learn how to create a culture where leaders who are grounded in humility and focused on the greater good can create organizations where both people and profits grow and thrive. This both/and philosophy, Blanchard contends, is the essence of leading at a higher level.